The monument to help is a small shop in the center of Alūksne – a social, cultural, and human place in the small city of Malēnija, where everyone knows, loves, and hates each other. The walls, floors, and communications of the former Alūksne post office have worn out. In winter, a small stove barely heats the rooms. Shelves full of various items attract strangers. Loud and energetic Ginta fits perfectly into this place and situation. She knows how to chat, criticize, and help everyone. Ginta's image complements everything that happens in this charity shop, where goods cost 20 cents. This place is like an island of the past, located next to a modern supermarket where you can buy almost nothing for 20 cents. She does not know how long she will be able to maintain contact between those who donate their unwanted items to the shop and those who come to buy them for 20 cents.

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