Franco Califano, fallen and resurrected several times, begins his third life after the years of drugs and prison, of a youth lived to the last breath, appearing at Sanremo just to come in last in the rankings. But his third life as an artist has just begun, and it takes place during the sold-out concerts organized by his unconventional manager who, instead of choosing high-end venues, sets dates in dance halls and trattorias frequented by the people who love him. Around Franco, his lifelong friends, who have common names, far from show business, and who support and encourage him, look after him while the blows of age and a wild life begin to be felt, while his legend, destined to last, continues to grow.

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