In the advertisement, a man in his late twenties speaks to the camera about his pride in the Republican Party's past, before admitting that he is frightened by Republican nominee Barry Goldwater. He expresses alarm at Goldwater's contradictory, confrontational political views and support from the Ku Klux Klan (the result of his opposition to the Civil Rights Act of 1964) and says that he is afraid of Goldwater's instability and aggressive approach, and fears that it might lead to a nuclear war with the U.S.S.R.. He explains that he believes that the party is making a great mistake, and that he will be voting for Johnson in the election.

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