Het Geheim van de Hema
- Originální název: Het Geheim van de Hema
- Žánr: Dokumentární
- Režie: Yan Ting Yuen
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
Recenze
Pro komentování je nutné být přihlášený.
Nemáš účet? Nevadí, rychlá registrace!
Zatím nejsou žádné recenze k tomuto filmu.
Informace o postavách filmu
Informace o zajímavostech filmu
Zatím nejsou žádné zajímavosti k tomuto filmu.
Trailer
Trailer není k dispozici.
Známé hlášky z filmu
Zatím nejsou žádné hlášky k tomuto filmu.
