Richard, a lonely man in his 30’s has one focus in his life; watching his favourite game show every week. After adverts about becoming a ‘perfect man’ appear in his life, he dreams about money, women, and muscles. He attends the advert’s group meetings with high expectations only to find five men in the room. Still with hopes for his dream life, Richard undergoes tasks set by the group leader in order to achieve this. As he draws closer towards becoming the ‘perfect man’ with all his new money, clothes and looks, will his new success and materialism give him happiness in his life?

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