This short documentary introduces a new breed of cowboy: one with a Master's degree in Business Administration. Although this new cowboy is gradually phasing out the old romantic image, in British Columbia's beautiful Nicola Valley a few cowpunchers still remember the good old days and, when they can, relive them. This is a look at the cowboy's life in transition as the demands of the marketplace streamline the cattle industry.

This short documentary introduces a new breed of cowboy: one with a Master's degree in Business Administration. Although this new cowboy is gradually phasing out the old romantic image, in British Columbia's beautiful Nicola Valley a few cowpunchers still remember the good old days and, when they can, relive them. This is a look at the cowboy's life in transition as the demands of the marketplace streamline the cattle industry.