South Beach is set in the midst of an escalating rivalry between the two most powerful record labels in Miami. Long-time leader Donovan Lear Entertainment represents Carmen Suarez, a gorgeous pop star who tops the charts in both English and Spanish. As Carmen prepares to embark on a world tour behind her latest #1 single, her life is complicated when she falls for Michael Bell, the up-and-coming DJ from ADLV Music Group, Donovan Lears hated rival run by his former flame, Antigone de la Vega. Antigone's life is turned upside down when her fiancé, Gus Garcia, the beloved Mayor of Miami Beach, is murdered under mysterious circumstances. Meanwhile, the most dangerous member of Miami's criminal underworld, Isaac Santero, is plotting a bold move that will shake the foundations of South Beach.

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