On Simmenau Farm, just outside Windhoek, Namibia, lives Ruben Lambrechts, a young man with a massive digital following: 1.2 million followers on Instagram, over 1.4 million on Facebook and almost 500 000 on TikTok. But it’s not Ruben who steals the spotlight – people can’t get enough of the antics of Cindy Crawford the baboon, meerkats Jerry and Minki, and a host of other animals who call Simmenau home.

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