In the show, two pairs of Dutch celebrities are dropped at unknown locations hundreds of kilometers apart. They have six hours to find each other and win a prize pot. By completing challenges along the way, they receive hints about their whereabouts. That is a challenge in itself, but things get even tougher: there are also six other pairs—known as the "bounty hunters"—who are out to track down the celebrities. Whenever these bounty hunters manage to snap a photo or record a video of the famous faces, they earn money, while the celebrities see their prize pot shrink.

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