The series narrates the life of Milagros Vega (Viviana Saccone), an image consultant, publicist and political consultant who needs to reposition herself on the political scene in Argentina, after having promoted a controversial political campaign that ended in the suicide of a candidate who He was the rival of his client, so now he has a new opportunity to redeem himself when he is summoned to launch the candidacy for president of the deputy Andrés Quiroga (Osmar Nuñez), who has a low profile, is not known and lacks charisma, therefore which, Milagros will use all her tools to operate and turn Quiroga into an interesting and recognized figure at any cost.

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