It's Worth What? is a single-season game show that debuted July 19, 2011 on NBC. Hosted by Cedric the Entertainer, the show's primary focus is the cost and value of items. Announcer Dave Mitchell would describe each item that appears on stage. Occasionally on each show, resident licensed appraiser Stuart Whitehurst gives additional information about why an item was worth that much. The series was originally intended to air from July 12, 2011 but this was later changed to July 19. On May 13, 2012, it was announced that It's Worth What? would not be renewed for a second season.

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