Home Made Simple is a lifestyle brand that features tips, advice and ideas for the home primarily on its website, TV show and through email. It is supported by the Procter & Gamble brands: Cascade, Dawn, Febreze, Gain Ultra, Mr. Clean, and Swiffer. Home Made Simple is what marketers call a cohort site, a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.

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