Joakim Lundell is one of Sweden's new rulers. For more than ten years, he has shared his life and everyday life with the audience through his increasingly large social media accounts. But who is he really? What is true and what is false about his famous childhood? And what happened when Joakim Lundell and his brother became enemies and Sweden's biggest YouTube drama exploded? An investigative documentary series by Bo-Göran Bodin

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