Hae Ju and Ji An, a gay business couple. A freelance video producer and an unknown actor start running a YouTube channel to boost their income and visibility. As they continue to pretend to be a fake couple due to their unexpected popularity and earnings, a mistake during a live broadcast puts them at risk of being exposed. Just then, they receive an offer to appear on the dating reality show *I Want You*, hoping to use it as a way out of their predicament—but they can’t stop getting on each other’s nerves.

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